We'll transform your perception of the world and your role within it
We support leaders and organisations in three key situations.
01
Open strategy
The desired change can only come from a shared understanding. This requires curious leadership, an understanding of customers' daily lives, and active participation. We help your organisation embrace constant transformation and build resilience in an uncertain world. We identify early signals of change and process them to encourage collective thinking. That is how we ensure that strategy will not remain a distant blueprint, but generates movement, ownership and long-lasting change.
We can help when
Your organisation needs a new strategic direction
You want to engage your team and stakeholders in strategy work
You need precise support for critical steps in the strategy process
You need help with strategic foresight and scenario wor
02
Growth and renewal
We identify your customers' real and latent needs and new opportunities for growth. Our findings create a solid foundation for brand design, customer experience and service development.
We can help when
You need to elevate your customer experience or rethink your brand positioning
You want to understand and evolve your organisational culture
When you are looking for new growth opportunities and perspectives
03
Research and insight
We observe the world of our clients and the shifts deep within their everyday lives. We identify the silent signals of change and relevant trends that influence your customers' expectations, behaviour, and values. This enables you to make informed decisions in the face of uncertainty.
We can help when
You need insights into social and cultural changes
You need tailored market intelligence to inform your decision-making
You want clear customer segmentation to support your business development
You need in-depth, ethnographic customer insights
100+ customers helped
3000+ qualitative interviews
200+ facilitated discussions
10+ scientific fields represented
At the heart of what we do is our ability to see the big picture – from understanding people to making strategic choices.
01
Shared thinking
Through skilful facilitation, we guide our clients through a thinking process that fosters understanding and ownership of the necessary changes, reaching as many people within the organisation as required. This enables our clients to make bolder decisions.
02
Dodging assumptions
In order to challenge the assumptions within organisations, we always build our work on research. Our experts' knowledge and experience ensures our interpretations are thorough, and our business insight helps us translate them into concrete strategies and development plans.
03
Anticipating culture
Cultural analysis reveals broad trajectories and strengthens our ability to anticipate shifts at an early stage. Through ethnography and semiotics, we outline how people experience, value, and make sense of the world, including in ways that they may not be able to articulate themselves.
04
From qualitative to quantitative
We build quantitative research on qualitative understanding, asking the right questions to get a reliable picture of the market. Our interpretations are underpinned by extensive experience and an understanding of the thinking, needs and expectations of different people, gained through conducting over 3,000 interviews.