Brands, learn from Olga and Erika: the new power is vulnerable sincerity
Journalist Hilla Körkkö and I share a strange affliction: we cry when a pop star crawls across the stage with glitter in their hair.
Luxury that slips from sight
In an age when every logo is copied and every trend is posted, true luxury is no longer about what can be seen. It is about what remains hidden — time, silence and the freedom to vanish.
Do you remember when we still thought?
Iida Korpiniitty’s essay challenges us, in the age of artificial intelligence, to consider what we stand to lose if we no longer pause to think for ourselves. Could slowness and effort become a source of competitive advantage?
What kinds of brands will succeed when Gen Z turns the logic of marketing on its head?
Brand owners have always had to adapt to the expectations of different generations and the resulting shifts in dynamics between brands and target groups. The most recent dynamic shift is related to Gen Z, the generation comprising people born between the mid-1990s and the beginning of the 2010s.
Why is self-sufficiency increasingly popular, and what it may lead to
Where is the ideal of self-sufficiency stemming from?