Paula Hupponen

Paula Hupponen
Account Director, Lead Strategist

paula.hupponen@noren.fi
+358 50 328 4054

• Strategic development  

• Strategic foresight  

• Business transformation  

• Innovation practice 

Education:
M.Soc.Sci., Communications and digital media, University of Tampere
MA, Media Lab, Aalto University 
 

Insightful change-maker

Paula leads demanding strategic-level development projects and is responsible for advancing Noren’s strategic foresight offering, including its approaches, capabilities, and commercial growth. 

She helps organisations address questions critical to their future, recognise the change happening around them and its implications, and clarify their direction in uncertain operating environments. 

For Paula, futures thinking is much more than scenarios. She draws on a wide range of tangible and participatory methods that bring futures understanding into strategy work, business development, and decision-making in a compelling and engaging way. 

Paula also brings a long background in service design and nearly 20 years of experience helping organisations renew themselves through deep customer insight, strategic thinking, and a futures perspective. She has worked extensively across both the private and public sectors. 

At Noren, Paula helps clients identify new opportunities and integrate futures insight into strategic choices, business renewal, and service development, among other things.