Linda Sivander
Linda Sivander
Research Director, Anthropologist
linda.sivander@noren.fi
+358 40 844 9967
Target group insight
Ethnographic research
Cultural analysis
Education:
Master of Social Sciences, Social and Cultural Anthropology, University of HelsinkiA pioneer of applied anthropology
Linda leads Noren’s research practice and specialises in turning human insight into business renewal.
She believes that building winning strategies requires more than just understanding what is happening – it’s crucial to understand why.
Linda is one of Finland’s most experienced practitioners of applied anthropology in business. She helps clients identify growth and change opportunities rooted in people’s values, expectations, and behaviour.
She has deep experience in the energy, housing, retail, and finance sectors, guiding executive teams in recognising shifts from outside their industry and making sense of their strategic implications.
