Your company has experimented with generative AI. You know how fast and capable the frontier models are, how readily they produce convincing answers to almost anything you ask. And yet your business goals remain unaffected. So where does the value from all this AI use and development investment actually go?

Together with Amos Rex, we explored how young people build emotional strength in an uncertain world: from everyday small challenges to digital detoxes and the role models offered by popular culture.

In spring 2025, we partnered with MUSH to explore how the cultural shift in pet ownership is shaping the kinds of brands that resonate with pet owners today.

When S-Group brought 50 of its top leaders to Harvard, the goal wasn’t a new plan – it was a deeper shared understanding.

Have you heard it said that the world is changing faster than ever before? The phrase has been repeated so many times it has lost its meaning.

Open strategy once looked like the future. Now it feels like a contested choice.

To change strategy, you must first change minds. But changing minds is hard – especially in organizations with deep roots and strong beliefs about who we are and what our customers want. So how do we actually shift collective thinking?